If the topic you are talking about is digital disruption and you start by stating what is already known to the audience ie ” Digital is changing the way we work and live”, this start guarantees only one thing – you will be ignored.
How about you make it personal, tell a story which makes a point that digital is changing the way we work and live.
Here is how I recently recommended a client to start her presentation on Digital Disruption with a story.
“I want to start off today by taking you through my morning before I arrived at the office here.
I woke up around 6 AM this morning just in time to have a chat with my son who lives in United States. So, my 6 AM is his 6 PM. I used Skype/ Facetime to call him. I then bought a book that I have been meaning to read from Amazon and used Paypal for the payment. I then asked Amazon Alexa to read me the news headlines. I then got ready, ordered a Grab ( private car service in SE Asia) and got to the office. On my way up to the office, I bought a coffee from a café downstairs and paid using Pay Wave.
In just under 2 hours, I have used Skype, Amazon shopping , Amazon Alexa, Grab, Paypal and Paywave.’
This start has ticked all the boxes, it has created a personal connection, the story has made the point , we have engaged the audience and most importantly, via the story, the audience has felt digital disruption versus just understanding it.
Storytelling makes the most mundane message magical.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"