I have a question. No, I don’t need you to give me an answer but just answer it to yourself.
When was the last time you gave generous feedback on a feedback form? If your answer is recently or always or even sometime ago, you are rare and a minority.
The problem is feedback forms are not designed to demonstrate generosity. Generosity,…
If you conduct meetings with senior business leaders with an objective of getting approval on key messages for important internal and external comms, then this blog is for you.
In the coming weeks I may have to meet senior business leaders of a semiconductor factory to take them through a story that their leadership team and I have worked on in a…
I work with corporate professionals on Business Storytelling. So naturally, I get to hear a lot of stories.
However, sometimes I come across a business story that tells me a lot about the teller. This happens because an incident being narrated exposes the entire fabric of the storyteller’s character. I will share one of these stories with you. This story was told…
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory was on its way to becoming a Smart Factory.
Whilst running the project, at one stage, I sensed through a conversation with the leadership team that most of the factory workers had the view that this drive for automation and robotics…
I am certain most of us heard our very first story from our parents or grand parents.
When I was told The Little Red Riding Hood Story I remember being told in the end the moral of the story is ,Never Trust Strangers.
Have you ever wondered why our parents did not just say, Never Trust Strangers and why the effort to…
There is a form of storytelling that we watch, yes it is movies but we don’t do movies at work. Right ?
So, what do we do to make people see what we are saying ? Is there a way to make that happen ?
Firstly let us understand why seeing is even important?
When you make someone see something you engage…
Over the last few months, whilst running Digital Transformation Storytelling Programmes, I asked several rank and file staff (impacted by the change), “Why do you think your organisation is changing?”
After hearing several responses, I can confidently say that rank and file staff’s worldview is, all change initiatives are driven by profitability and there is no care or concern for people on…
Chobani sells yoghurt so does Yoplait.
Chanel sells lipstick so does Loreal.
Nike sells fitness apparel so does Adidas.
What is the difference?
Often times, the biggest difference between two products that do the same thing is the story that they tell, and how people relate to it.
Watch this 20 min video in which Tim Riley, who heads up the online…