Change Storytelling : And why must I begin with a Personal Story?
Leadership team of a large MNC is working on a change story. The team is knowledgeable, so eliciting reasons / benefits from them to structure a change story is fairly simple. The reasons/ benefits sound something like this Harmonisation Efficiency Single Source of Truth We have the reasons/ benefits, its now time to wrap a story around them. Once the leadership team…

How Singapore Airlines sparked a desire to change in me?
February 2001, I am sitting in an amphitheatre along with 10 other girls who are all going to become Singapore Airlines flight attendants post a 3 month training program.  Its our day 1 in the Singapore Airlines Training Centre and we are just about to start our orientation. I am expecting for someone to come on the stage and start a powerpoint…

Storytelling: Sesame Street Story-tells
“Our head of sales, Natalie is excellent.. and I wish everyone was like her.” “Mariam is top of class in her grades, hope all students can become like her.” “Sandy is a great writer, she always comes up with best articles.” We have all heard such statements and perhaps rolled our eyes when listening to them too! Often the teller of these …

Change Storytelling: Super Smart People Need a BIO Story
Karen is responsible for Change Management in her organisation. Every time she announces a change initiative, there is group of people who would hijack her presentations. They question everything and anything which usually dampens the little enthusiasm that exists for change. This group of people are super smart people. Karen’s biggest worry, for a long time before any change announcement, was this…

Change Storytelling: Telling The Truth But in the Wrong Frame
Over the last few months, whilst running Change Management Storytelling Programmes, I asked several rank and file staff (impacted by the change), “Why do you think your organisation is changing?” After hearing several responses, I can confidently say that rank and file staff’s worldview is, all change initiatives are driven by profitability and there is no care or concern for people on…

Change Management Storytelling: Words That Matter
Words are not just a mechanism of conveyance. They are a mechanism of influence. Given below are three research based findings from Robert Cialdini’s book Pre- Suasion: A Revolutionary Way To Influence And Persuade that prove that words are a mechanism of influence. 1) WORDS THAT CONNOTE ACHIEVEMENT Studies have shown that subtly exposing individuals to words that connote achievement ( win,…

Change Management Storytelling: Is Change Assistance a part of your Change story?
Desired Change rarely takes place by only presenting consequences of not changing or benefits of changing. Effective Change Management Storytelling requires another important element. Robert Cialdini’s book Pre-Suasion informs that as a rule, communications that present the most frightening consequences of poor health habits work better than milder messages or messages that present the positive consequences of good habits. The more prominent…