A presentation without segues is not a story (Part 1 of 2)

“Anjali, I am presenting to my team next week, can I go through the presentation with you?” A client asks. Next thing, we are on a Zoom call going through her presentation.

Here is how she takes me through the sleek powerpoint her corp comms team has put together.

” I will start with telling them, what I will cover in the presentation. Then, I will share the results from last year on slide 2 and 3, some opportunities we have for this year in slide 4 and 5. Slide 6 to 8 will cover some of the initiatives to full-fill those opportunities. And finally, the last two slides are dedicated to covering, what does the future look like.”

Most of us will call this, a logical approach. And that is exactly where the problem lies, the way we get ready for presentations has been ineffective for so long, that the wrong is the norm.

Knowing what to say on a slide is like knowing about an event in a story only.


But a story is not just events. It is a series of connected events.

connected-eventsQuite often in our presentations, there is nothing that connects these events/slides. In absence of a connection, the slides become disconnected series of events. This is also one of the reasons why you see presenters present like this,

  • Click, next slide
  • See what is on the next slide
  • Talk about what you see on the slide

What makes a great presentation is when you

  • Present a slide
  • Build anticipation for the next slide
  • Reveal the next slide
  • Talk about the next slide

This problems largely occurs, because our preparation for presentation generally ends at content development and rarely goes in to connecting the content developed. Since we have put no attention and thought in to creating a connection between slides, we have no choice but to see what is on the next slide before we can talk about it. The natural progression and flow of words to connect the slides is stripped away.

So what is the solution? 

Click here to find out

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