Storytelling : One Demo Beats Hundred Speeches

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Storytelling : One Demo Beats Hundred Speeches
Those of us who are involved in causes aimed at changing social attitudes and structures often feel frustrated by the theoretical nature of our efforts. After all, one successful demonstration can feel far more effective than a hundred speeches. This idea, drawn from Malcolm Gladwell’s “The Revenge of The Tipping Point,” really stuck with me. It made me reflect on Martin Luther…
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Storytelling : “Clear Communication Falls on Deaf Ears

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Storytelling : “Clear Communication Falls on Deaf Ears
The Cambridge Dictionary defines “clear” as: “Easy to understand, hear, read, or see.” However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It’s not just clear communication that moves people to action—it’s the connection within it that truly makes an impact. Take a look at the news today. Much of…
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