The role of Emotion in Sales Storytelling
A couple of years ago I had just finished running a Storytelling Workshop for a multinational computer technology corporation when I felt rather disappointed with the outcome. The client was happy but I was not.
Why?
Because one of the participants actually cried whilst delivering a story, and that to me was not the desired outcome. I wrote about it here. I have something against the overplaying of emotions, specially in Sales Storytelling.
Over the last one month, I have been reading Paul Smith’s book, Sell With a Story in which I found an insight that confirmed my thoughts on Emotions.
Here it is for you
Ira Glass, host of a very popular radio show, This American Life, talks about the role of emotions in storytelling.
*”When you are telling an emotional story, you can’t play it emotionally. You have to be as flat as possible. The more emotional it is, the more neutral you have to be. Otherwise it’s corny.”
*Source: “This American Life Creator Ira Glass on the art of storytelling, from Conversations with Richard Fidler”.
Learn more about Narrative’s Sales Storytelling.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"
© Copyright 2013 - 2024 Narrative Pte Ltd