This blog is for you if your efforts in getting to know your customer are limited to customer segmentation, traditional market analysis and customer surveys
You may think what more needs to be done to understand a customer?
You need to understand the person behind your customer. Have an understanding of situation, mindset and behaviour.
How would one go about doing that?
Go on a Customer Safari
What is a Customer Safari?
Customer Safari is a concept which takes you into the world of the customer – to observe, to interact and to improve.
No surveys and no interviews.
Meeting a customer in sales- mode is something different from encountering them in an exploration mode. This gives new insights into how your product could be used or is valued ?
How does one go about doing that?
Click here to read a fantastic story of a business leader who went on a Customer Safari.
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