Business Storytelling

I am pleased to announce that my book Strategic Storytelling will be published by The Hachette Book Group . The Hachette Book Group is a leading US trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre. The book launches in UK, India and Australia in Nov 2022 and in the USA…

“When storytelling, be vulnerable, talk about your mistakes and you will connect with your audience.” says a communication expert to a group of corporate professionals. It is worth exploring the perils associated with this generic advice that doesn’t always work in a corporate setting. A few years ago I was watching videos of corporate leaders such as Indra Nooyi, Meg Whitman, Ginni …

To use corporate storytelling to bring an organisation’s goal to life is a good practice.However, if the goal is not concrete, it is highly unlikely you will be able to move people in to action. You will leave a group of motivated employees not knowing what to do next. *In 1960’s when Boeing prepared to launch the design of the 727 passenger…

Storytelling creates motivation required for any change implementation. This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC. At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together…

Stories that work on social media almost always fail in a corporate boardroom. And that has created a problem, we tend to believe that what we see on social media is what storytelling is but it is not. Let’s not forget that the success metrics for social media storytelling is reach, likes, share and comments. Success metrics for corporate storytelling is – …

When you’re listening to a speaker tell a story, if the speaker is a good storyteller, it will connect with you and you will be inspired. The connection happens because through the speaker’s story, resonance is created and you feel seen, heard and valued. Even if the story is about the speaker or someone else, you are able to find yourself in …

In a corporate setting we are obsessed with many C’s of communication : Clear, Credible, Concise. But we often ignore the most important C, which is connection. Connection is the key to action. Communication→ Connection → Action    Having worked in and with corporates for over long time now, I have learnt that most corporate leaders are able to build connection…

Just before dinner last night, my daughter and I were on the phone to my mother. At one stage during the call we had a big laugh. Later, during dinner my husband asked, “ Why were you guys laughing?” I asked him, “Do you want the facts or the story? His response, which I had already anticipated was, “Just give me the …