Storytelling : One Demo Beats Hundred Speeches

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Storytelling : One Demo Beats Hundred Speeches
Those of us who are involved in causes aimed at changing social attitudes and structures often feel frustrated by the theoretical nature of our efforts. After all, one successful demonstration can feel far more effective than a hundred speeches. This idea, drawn from Malcolm Gladwell’s “The Revenge of The Tipping Point,” really stuck with me. It made me reflect on Martin Luther…
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Storytelling : “Clear Communication Falls on Deaf Ears

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Storytelling : “Clear Communication Falls on Deaf Ears
The Cambridge Dictionary defines “clear” as: “Easy to understand, hear, read, or see.” However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It’s not just clear communication that moves people to action—it’s the connection within it that truly makes an impact. Take a look at the news today. Much of…
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The perils of vulnerability in corporate storytelling

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The perils of vulnerability in corporate storytelling
“When storytelling, be vulnerable, talk about your mistakes and you will connect with your audience.” says a communication expert to a group of corporate professionals. It is worth exploring the perils associated with this generic advice that doesn’t always work in a corporate setting. A few years ago I was watching videos of corporate leaders such as Indra Nooyi, Meg Whitman, Ginni …
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Concrete Corporate Storytelling Sticks

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Concrete Corporate Storytelling Sticks
To use corporate storytelling to bring an organisation’s goal to life is a good practice.However, if the goal is not concrete, it is highly unlikely you will be able to move people in to action. You will leave a group of motivated employees not knowing what to do next. *In 1960’s when Boeing prepared to launch the design of the 727 passenger…
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Storytelling : Tell me about yourself

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Storytelling : Tell me about yourself
Tell me about yourself? What is the story you tell when asked that question? If you have ever wondered what is the best answer to that question, then this blog is for you. In 2006 Melbourne, there was a sense of anxiety in the office corridor conversations amongst my team members. A new boss was starting next week. She had a reputation …
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Storytelling: Practice Doesn’t Make Perfect Alone

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Storytelling: Practice Doesn’t Make Perfect Alone
Storytelling creates motivation required for any change implementation. This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC. At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together…
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