Narrative Business Storytelling Archives - Page 7 of 10

22 Jan

Why do we fuss over taking names of characters in Storytelling ?

If the question is, why must I say Maria who is a business development manager for an IT firm was finding it hard to work with the increasing client demands and why can’t I say Business development Managers of IT firms are challenged with customer demands because the reality is that its not just Maria, its all of the Business Development Managers…

18 Jan

Storytelling Passes the Productivity Test 3 of 10

Could a simple story led interaction with another person dramatically increase your productivity? Let’s answer this question Maria and Sue work for a technology company. Maria works as a Business Development Manager and Sue is the software engineer. Maria meets a new client finds out what they need, writes a proposal in conjunction with other team members and if the clients likes…

11 Jan

Leadership Storytelling : Emotions and Work don’t go together

Last week I attended an online Book Club with David Hutchens on his new book Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers I asked a question during the book club conversation which was : In the corporate world the moment you mention that emotions are important in stories without a doubt you get rolling…

11 Jan

Storytelling Passes the Productivity Test Part 2 of 10

This is our 2nd blog of our blog series Storytelling passes the Productivity Test. In our first blog we wrote about the importance of Knowledge sharing via stories This blog is focussed on vision statement and its relationship with productivity What are vision statements? A vision statement says what the organization wishes to be like in some years’ time. It’s usually…

06 Jan

Storytelling passes the productivity test : Part 1 of 10

For me this year is going to be about being Productive So, what is Productivity? Productivity is an average measure of the efficiency of production. Confused ? Lets understand it in this way: For example, Mary cleans 2 floors in 10 hrs and Joe cleans 5 floors in 10 hrs. Joe’s productivity is .5 floors per hour and Mary’s productivity is .2…

04 Jan

May I help you Corridor Story : Storydoing is Marketing

Seth Godin says, “Marketing is no longer about the stuff you make but about the stories you tell. Steve Denning says, “In the 21st century your marketing is in either in your customer’s hand or a reliable third party” In essence, both the quotes are asking us can you we do something remarkable ( remarkable means worthy of attention ) that…

14 Dec

Sales Storytelling: A Sprint or a Marathon?

Sales Storytelling is on the rise, and it should be, because it’s the most compelling way to talk about anything that you wish to sell. But as a sales person, a key question you need to ask yourself before telling sales stories is – Am I telling this story for a sprint or a marathon with my customer? Sprint = Short run…