This blog is for you if you are a sales professional.
Recently I met a lady who had posted a chest of drawers she wanted to sell online. I had seen this chest of drawers and I wanted to buy it. So, we fixed a time for me to swing by and have a look.
I walked in and the lady told…
This blog is for you if you have the job of taking numbers and then explaining why these numbers matter. I have blogged on a similar concept using statistics before. You can find that blog here.
I have increasingly been doing a lot more data related storytelling projects. Here one thing which is basic but seems to be missing when we…
This blog is for you if,
you want to understand what separates a novice from an expert
you are in sales and sometimes find yourself in a situation where the client says, “I don’t need XYZ part of your service, but I will just take A.”
For example, in a hotel, I would buy the banquet dinner but I don’t want flowers…
We almost never question somethings in life and that sometimes becomes the reason why we never find out what really is going on? This blog is inspired by my recent story consulting work where we found out the real communication challenge only because we decided to further investigate the area that seemed to be working perfectly fine.
What you have to think…
This blog is for you if your work involves being able to diagnose a business challenge using data.
My recent work with market research specialists and data analysts has led to a conclusion, which is, there is a particular skill that contributes to you being able to analyse data really well.
What is it ?
Your ability to challenge or decode the…
Recently my mentor provoked a thought. He sent me this line “Think story-telling, and the default is to think of ‘telling’—as in verbal”
After reading this line a few times.I came to a conclusion that telling is not as important as listening. Especially in sales.
My research then pointed me towards a fabulous write up by Steve Denning that points out the…
This blog is part 2 of 2 our Blog Series Storytelling:Interviews or Customer Safari
In Part 1 of 2 we understood what is a Customer Safari.
In this blog I wanted to share a story of a business leader who went on a customer safari and gained unique insights in to their customer’s world which led to better business outcomes.
Story as…
This blog is for you if your efforts in getting to know your customer are limited to customer segmentation, traditional market analysis and customer surveys
You may think what more needs to be done to understand a customer?
You need to understand the person behind your customer. Have an understanding of situation, mindset and behaviour.
How would one go about doing that?…
This blog is for you if you find yourself hesitant to speak or being told off for not speaking ” proper English”.
Imagine you are telling a story to a friend and you say, “the dog and me”. Your friend stops you and says, you mean “the dog and I”. Does it frustrate you and does it even matter?
The majority of…
This blog is for you if you, as leader, have these questions running through your mind
1.How can I motivate my team to Innovate?
2.Shall I focus on global business growth or connection with our employees?
Before I start I want to thank my client Uen Li Chia for inspiring this blog.
A couple of months ago I wrote a…