If you are a bit sick of reciting your CV when asked “Tell us about yourself” and you are ready to find a remarkable way of answering this question, this blog is for you.
A few months ago I wrote one of my most read blogs of 2015 Storytelling : And why say a hello like this?
The point I was trying…
This blog is for you if you are in sales. What we are focussing on in this blog is the most overlooked, but the most important part of the sales process. No, its not the sales presentation. Let’s find out what exactly it is.
Over the last one month I have worked with senior sales teams of a few organisation where the…
This blog is for you if you wonder, How can I best answer consumers question, ” What exactly can your product do for me?”
Recently I worked with a leading global telecommunications company that makes several different types of products. My job was to work with the Product Heads and build a narrative around each product.
After a few days of work…
If you are interested in knowing which stories resonate most with us then this blog is for you.
Earlier this week I was working with senior management of a gateway services company ( companies that specialise in ground handling, cargo, travel and catering services).
The day was focussed on getting stories from senior management which could be used in project plans roll…
If I tell a story I am almost certain my boss will say, ” Get to the point”. If this is you. Then, this blog is for you.
In one of my previous blog Storytelling: Get to the point ! I have covered 3 tips on communicating with bosses.
Here is one more tip on getting to the point with stories
Firstly,…
I have been writing a blog series on productivity and one of the blog readers asked me,” So, what are you doing to be productive this year?”
Here is my response.
2016 is a lot about learning to be productive for me. Why? Simply because I struggled with it last year. A lot of how productive we are is dependant on being…
This blog focuses on the key reason why most productivity tools never make organisations as productive as they should.
I have a vivid memory of being in the middle of a busy working day and an Outlook invite landed in my inbox with a Subject line : Salesforce Training.
I opened the invite. There was long paragraph in the notes that seemed…
This is blog is about the frustration of working in large teams where we all do our own assigned task and aspire to achieve the results with efficiency. Quite often, we never achieve the efficiency we aim for even though we are very clear about who is doing what.
I have personally been in several such roles and hated them because I…
Recently I asked a Product Manager of a Telecommunications Organisation ” What about your job is most frustrating”?
His answer, ” Taking a new product to market because we always go to market under resourced. The argument we face from other teams is, There is no guarantee that this product would succeed and we are not willing to put resources towards it.…
One of the tools that Product Sales People use to sell a product is called Product Matrix. Lets say my product is Office 2010 suites.It looks something like the table below
This is a bad example of product storytelling but we think we have it all covered in this table
Why is this a bad example of product storytelling ?
By showing…