Change Management Storytelling? Don’t Tell, just demonstrate Part 2 of 2

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Change Management Storytelling? Don’t Tell, just demonstrate Part 2 of 2
You are responsible for leading a change management project and you believe in that change. Carol Dweck, a researcher at Stanford University describes this belief as a Growth mindset. Contrary to your Growth Mindset, there are people with a Fixed Mindset who don’t believe in the change you wish to implement and are surreptitiously second-guessing and undermining everything you are…
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Storytelling Techniques for Transforming Presentations Part 3 of 5

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Storytelling Techniques for Transforming Presentations Part 3 of 5
This is our 3rd blog on Storytelling Techniques for Transforming Presentations For those who have missed Part 1 and Part 2, the questions I answer in Storytelling Techniques for Transforming Presentations blog series are  questions I have been asked by clients. So, this blog series is a curation of answers to those questions. In this blog we will answer only 1…
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Storytelling Techniques For Transforming Presentations Part 2 of 5

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Storytelling Techniques For Transforming Presentations Part 2 of 5
This is part 2 of our Storytelling Techniques for Transforming Presentations Blog series. In Part 1 of this blog series, we answered questions that generally run through our minds even before we start putting our presentations together. In this blog, we share some learnings which are centered around delivering the story. I have yet to come across any literature on Storytelling that…
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Which stage of Brand Storytelling are you in ?

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Which stage of Brand Storytelling are you in ?
The evolution of brand stories can be categorized in three stages. Fiction Stage: Brands crafting fictitious stories to trigger emotions have become a very popular way to connect the brand to the consumer. The connection occurs because they aim to trigger an emotion which matches and reinforces the consumer’s world view. As a result of triggering emotions the brand story is felt,…
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Best told stories from Steve Jobs

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Best told stories from Steve Jobs
Happy Birthday Apple! We all know Apple as one of the finest technology brands but apart from technology lessons  Apple has taught us some psychology lessons too. On Apple’s 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from https://www.youtube.com/watch?v=zkTf0LmDqKI After watching…
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