Brand Storytelling : Likes

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Brand Storytelling : Likes
I am driving and listening to BBC business radio. I hear a conversation on LinkedIn about “likes” and “endorsements.” The radio commentator expresses that LinkedIn “likes” and “endorsements” are a “fatally flawed strategy” and criticises it further by saying, “it is nothing more than “I scratch your back and you scratch mine’ strategy.” Having closely observed so much of the “likes” activity…
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The Frequency & Consistency Story

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The Frequency & Consistency Story
You subscribe to an online course from an unknown person, it exceeds your expectation or you listen to a talk from an unknown person and it exceeds your expectation. Chances are you will look for more courses and more talks from the same person. And for as long as the person continues to delight you, you will engage with what the person…
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Choice Chaos

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Choice Chaos
Shall I go to this training programme or that? Shall I run today or do yoga? Shall I read a book or an article? There is plenty of choice which triggers  delayed decision making because we want to make the right choice. When you find yourself in a choice chaos and the answer seems non obvious. Then, you are merely delaying decision…
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Perils of Limited Scheduled Preparation 

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Perils of Limited Scheduled Preparation 
Preparation, is the thing that you do or time you spend preparing for something.⁣ ⁣ Quite often we schedule preparation for a performance like performance in exams, in giving a speech, running a marathon etc for a certain period before the actual performance day.⁣ ⁣ However, If you are looking for a remarkable performance, that limited scheduled preparation is merely polishing, refining,…
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On Asian Leaders & Storytelling

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On Asian Leaders & Storytelling
In Asian culture, a high premium is traditionally put on being right . The best way to avoid being wrong is to not say anything at all. And anyone who puts a premium on being right will hesitate to subscribe to storytelling. Why? Because for business professionals it is relatively still a new way of communicating in Asia. And anything new, without…
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Storytelling & Youtube Views

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Storytelling & Youtube Views
About 3 years ago we developed a story for a leading hospital in Vietnam. The story was published on Youtube and has garnered only 5000 views as of today. Does that mean the story was unsuccessful? No, it was successful and here is how. Storytelling is a brand marketing effort but we treat it like direct marketing. Hence, measure it. We measure…
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Photos You are Failing Me

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Photos You are Failing Me
I wake up every morning to a very colourful tapestry of photos on social media. It includes photos of food people ate,  to friends they met, to workshops they ran, to speech they gave, to people they coached, to awards they won and many posts start with it is my privilege it is my honour I am delighted to which are all…
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Story about Decent and Perfect !

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Story about Decent and Perfect !
How words shape us! Here is a dinner table conversation with my 12 years old daughter that left me thinking how we need to redefine words. I walked up to the dining table and gave my daughter a big hug. “So, what is it about me that you like mum?” She asked. My response, “many things but I love the fact that …
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