Sales Storytelling :As a sales person, sometimes I have a problem with Storytelling

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Sales Storytelling :As a sales person, sometimes I have a problem with Storytelling
Recently my mentor provoked a thought. He sent me this line “Think story-telling, and the default is to think of ‘telling’—as in verbal” After reading this line a few times.I came to a conclusion that telling is not as important as listening. Especially in sales. My research then pointed me towards a fabulous write up by Steve Denning that points out the…
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Storytelling : The dog and me or The dog and I ?

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Storytelling : The dog and me or The dog and I ?
This blog is for you if you find yourself hesitant to speak or being told off for not speaking ” proper English”. Imagine you are telling a story to a friend and you say, “the dog and me”. Your friend stops you and says, you mean “the dog and I”. Does it frustrate you and does it even matter? The majority of…
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Storytelling: Did you see Zoro ?

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Storytelling: Did you see Zoro ?
If you are interested in knowing which stories resonate most with us then this blog is for you. Earlier this week I was working with senior management of a gateway services company ( companies that specialise in ground handling, cargo, travel and catering services). The day was focussed on getting stories from senior management which could be used in project plans roll…
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