Brand Storytelling

14 Apr

The evolution of brand stories can be categorized in three stages. Fiction Stage: Brands crafting fictitious stories to trigger emotions have become a very popular way to connect the brand to the consumer. The connection occurs because they aim to trigger an emotion which matches and reinforces the consumer’s world view. As a result of triggering emotions the brand story is felt,…

02 Apr

Happy Birthday Apple! We all know Apple as one of the finest technology brands but apart from technology lessons Apple has taught us some psychology lessons too. On Apple’s 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from https://www.youtube.com/watch?v=zkTf0LmDqKI After watching…

01 Mar

2015 is 20 days away ( this post was written on 11 Dec 2014 ) and we are madly planning for a successful year. Much like every year we have a great list of things we will do and in 2015 we are determined to achieve it all. This is what we are thinking. Correct? Lets rethink this process because I…

24 Feb

We have 2 reasons to celebrate and 1 issue to fix today. Happy 60th Birthday Steve Jobs (you are still more alive than some who are actually alive) and Happy Maiden Ruckusmaker day. This morning, the first thing I read was Seth’s Blog on Ruckusmaker Day. The blog ended with these lines. Commit to articulating your point of view on one relevant…

Brand Storytelling

Which stage of Brand Storytelling are you in ?

Best told stories from Steve Jobs

We are different! That is not Sales Storytelling anymore

Storytelling Culture Change is just a 3-step process