Everyone wants quick tips and techniques. Subject matter experts are invited to events to teach quick tips and techniques. I am several times introduced as someone who can give quick tips and techniques on Storytelling.
But here is the reality, quick tips and techniques are not the key differentiator between loser and winners. So when someone says to you publish a blog on Tuesday, that quick tip is not going to make you a winner but you love receiving that tip.
Why are we in love with quick tips and techniques ?
Because getting quick tips and techniques doesn’t require you to exert emotional labour. There is nothing hard or discomforting about gaining that knowledge. And we humans, default to no effort. We get a real kick from getting that quick tip and technique but in the process forget that a quick tip and technique can never make you remarkable. That subject matter expert you admire never became a subject matter expert because of quick tips and techniques.
In a world where we many of us do not require to exert physical labour, the only path to success is emotional labour.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"