You get an email, call or a message which states, “We are looking for someone to help us with XYZ. Can we discuss further?” You know you are the right person for the job. But then begins the process, the long process of convincing everyone that you are the right person for the job.The process of convincing, most likely will have the following steps,
- Submit a proposal
- Share your CV
- Have a meeting
- Have another meeting with key stakeholders
- Conduct a short session or a demo for free
- Provide a reference
- Reduce the price
And the list goes on…
Well, that many steps in a convincing process signals doubt. Doubt about whether you are the right person for the job according to the client.
However, there is another way. Build credibility even before they contact you. The tapestry of your work on and off line should be so strong that it speaks for itself and of your credibility, without you having to convince.
Create content that matters even when no one is asking for it, because that is your credibility and once you have that, you will not need to convince.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"