Storytelling makes mundane magical

If the topic you are talking about is a mundane topic like digital disruption and you start by stating what is already known to the audience which could sound like this, ” Digital is disrupting the way we work and live”, this guarantees only one thing – you will be ignored. Don’t say the obvious!

How about you make it different by making it personal, tell a story which makes a point that digital is disrupting the way we work and live.

Here is how a client of mine started her Digital Disruption presentation.

“I want to start off today by taking you through my morning before I arrived in the office.

I woke up around 6 AM, just in time to have a chat with my son who lives in New York. So, my 6 AM is his 6 PM. I used Face-time to call him. After the call I bought a book that I have been meaning to read from Amazon and used Paypal for the payment. I then asked Amazon Alexa to read me the news headlines as I got ready for work. I then ordered a Grab ( private car service in SE Asia) and got to the office. On my way up to the office, I bought a coffee from a café downstairs and paid using Paywave.

In just under 2 hours, I have used Face-time, Amazon shopping , Amazon Alexa, Grab, Paypal and Paywave.” 

Now, by storytelling you have created a personal connection, the story has made the point, you have engaged the audience and most importantly, via the story, the audience has felt digital disruption versus just have knowledge about it.

Storytelling makes the most mundane message magical.

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Until then, Stay Storied!

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