Matt’s in the Boardroom. Influencing via Storytelling Part 2 of 2

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Matt’s in the Boardroom. Influencing via Storytelling Part 2 of 2
My last blog was about the importance of point, purpose and audience in delivering a relevant story. In this blog, I want to share, how to craft a story that conveys the point, is on purpose and relevant. Let’s try to look at this through Matt’s eyes… Who is Matt? Matt works in a corporate organisation and is responsible for selling cloud…
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Storytelling : If NASA can you can

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Storytelling : If NASA can you can
As I write this blog in another window of my computer I am writing a proposal for a company that wants to craft stories for positioning its Brand as an Employer of Choice. I have had several discussions with this client and everyone in the company is very keen to jump in to this project and for me Its a dream consulting…
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Relationship building with a sales prospect is a myth

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Relationship building with a sales prospect is a myth
My last post on Pharma Sales Storytelling concluded that Relationship and Features & Benefits Storytelling were 2 key areas of focus for product sales people. In this post I will dig deeper into Relationship Sales Storytelling. Relationship is a meaningful word used loosely in a sales environment. In 2009 I was working as a Director of Sales in Australia and one of  …
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A key insight in to Pharma Sales Storytelling with Dr Tara

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A key insight in to Pharma Sales Storytelling with Dr Tara
Recently I gave a talk on Sales Storytelling at a leading Pharmaceutical Company. In preparation for this talk I researched on Pharma sales industry, spoke to a few pharma sales reps and doctors ( key client for pharma sales reps). In this preparation, there are insights I discovered which I think can be of great use to the pharma sales industry and…
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In a Sales Success Story the Outcome is not as Important

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In a Sales Success Story the Outcome is not as Important
You are a salesperson and you are in a conversation with a potential client who is from the banking industry. Its time for you to tell a success story and this is what you say. Your current situation reminds me of another banking client of ours in Singapore. A year ago we ran a successful customer service program with our client Mike…
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Bryan Stevenson’s TED talk a great example of Storytelling

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Bryan Stevenson’s TED talk a great example of Storytelling
I have recently been working with TEDx Singapore to convert the selected speakers’ ideas into stories. In preparation for the sessions with the speakers, I looked at many successful TED talks and I read Talk like Ted by Carmine Gallo. Through this research I gained some fantastic insights that I wanted to share on one of the talks that was rated as…
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