Last week, a client called and said, “I really need my sales people to be better storytellers. Can you conduct a one-hour storytelling workshop for them?”
To help someone become a storyteller within an hour is a big ask yet not uncommon. Time seems to be a very important topic of discussion when it comes to our learning initiatives but not when …
I am aware that you are reading this blog to find out the answer to the question, “Why Abu Jandal, Osama bin Laden’s former chief bodyguard’s decision to not disclose information to his interrogators changed?” I will get to that, but let us start by creating an important connection between the answer and what we can learn from it.
In my Sales …
Building genuine trust in the Digital World is not that hard if you don’t abscond digitally. The message in this blog is specifically for the sales professionals, but learnings can be applied by anyone who is keen to learn about building trust in the digital world.
Let us start by looking at how we buy a service in a digital world.
When…
The role of Emotion in Sales Storytelling
A couple of years ago I had just finished running a Storytelling Workshop for a multinational computer technology corporation when I felt rather disappointed with the outcome. The client was happy but I was not.
Why?
Because one of the participants actually cried whilst delivering a story, and that to me was not the desired…
Sales Storytelling: Pitching not just In Person but via Email, Twitter and with One Word
I read Daniel Pink’s book To Sell Is Human: The Surprising Truth About Moving Others, a couple of years ago and one of my favourite chapter in the book is on Pitching. This chapters explores 6 effective ways to pitch along with examples
You can watch…
Sales Storytelling : The Elevator Pitch has the wrong focus. The focus on time is so great that we forget to get our message across.
Less than 5 years ago, I was a Business Director of a leading global Marketing Group. One day my boss said, “We have to work on our elevator pitch.” My response, ” Why do we need an…
Some business stories I hear are worth telling and this is one of them. About a year ago I had the opportunity to work with a large technology company headquartered in San Jose, California.
The task here was for me to work with their sales team to draw real life business stories that could be used in the future for sales storytelling.…
This blog is for you if you are in sales. To be specific, solutions sales.
Here is how a sales person who works for a technology company and is responsible for selling Wi Fi infrastructure told a story in a sales storytelling session I recently conducted.
We worked with XYZ which is a large events venue. The problem statement we got…
Recently my mentor provoked a thought. He sent me this line “Think story-telling, and the default is to think of ‘telling’—as in verbal”
After reading this line a few times.I came to a conclusion that telling is not as important as listening. Especially in sales.
My research then pointed me towards a fabulous write up by Steve Denning that points out the…
This blog is part 2 of 2 our Blog Series Storytelling:Interviews or Customer Safari
In Part 1 of 2 we understood what is a Customer Safari.
In this blog I wanted to share a story of a business leader who went on a customer safari and gained unique insights in to their customer’s world which led to better business outcomes.
Story as…
© Copyright 2013 - 2024 Narrative Pte Ltd
