Narrative Sales Storytelling Archives - Page 3 of 3

21 Sep

A key insight in to Pharma Sales Storytelling with Dr Tara

Recently I gave a talk on Sales Storytelling at a leading Pharmaceutical Company. In preparation for this talk I researched on Pharma sales industry, spoke to a few pharma sales reps and doctors ( key client for pharma sales reps). In this preparation, there are insights I discovered which I think can be of great use to the pharma sales industry and…

26 Aug

So what if your sales person is a great talker and listener?

Some beliefs that we don’t question when it comes to sales persons’ skills Belief 1 – You have the gift of gab and you can sell ice to Eskimos. You are a great sales person. Belief 2 – Talk is cheap. Its your ability to listen that makes you a great sales person. My belief – It is important to be able…

13 Aug

In a Sales Success Story the Outcome is not as Important

You are a salesperson and you are in a conversation with a potential client who is from the banking industry. Its time for you to tell a success story and this is what you say. Your current situation reminds me of another banking client of ours in Singapore. A year ago we ran a successful customer service program with our client Mike…

12 Aug

Sales Teams are not good for Business Growth

What I don’t understand is, even though the only people who are excited with the use of word sales are the sellers and not the buyer ( this excludes the discount sales excitement for buyers ) why, when the buyer is the king, do we continue to use this word especially when it works against us? Yes, it works against. Sales teams…

21 Jul

On a special request from readers of our blog Storytelling for Interviews we have created this infographic which captures 4 steps to answering interview questions. Storytelling for job interviews can be achieved in a very practical, logical and methodical way. …

22 Jun

Sales Storytelling on your Feet: Response to a comment

This blog is written as a response to a comment we received on our previous blog Sales Storytelling on your feet. We highly recommend that you read Sales Storytelling on your feet to better understand the content shared in this blog. A couple of few weeks ago we posted a blog titled Sales Storytelling on your Feet. Soon after posting…

11 Jun

Recently I have had the privilege to work with a global organisation for the last five months to institutionalise Storytelling in their company. One of the things we did was regular submission of stories by their sales team that is globally placed to make storytelling a habit for all. A couple of weeks ago one story was submitted which was not used…