Storytelling: Can you see it?
There is a form of storytelling that we see , yes it is movies but we don’t do movies at work. So, what do we do make people see what we are saying ? Is there a way to make that happen? Firstly let us understand why seeing is even important?  When you make someone see something you engage that little voice…

Change Storytelling: Telling The Truth But in the Wrong Frame
Over the last few months whilst running Change Management Storytelling Programs I have asked several rank and file staff ( impacted by the change ) ” Why do you think your organisation is changing?” After hearing several responses, I can confidently say rank and file staff’s  worldview is, all change initiatives are driven by profitability and there is no care or concern…

Storytelling is the only differentiator
Chobani sells yoghurt so does Yoplait. Chanel sells lipstick so doel Loreal. Nike sells fitness apparel so does Adidas.  What is the difference? Often times, the biggest difference between two products that do the same thing is the story that it tells, and how people relate to it.  Watch this 20 min video in which Tim Riley, who heads up the online…

Storytelling with Pattern Matching : A Shortcut
Storytelling with Pattern matching is a shortcut to a desired outcome. There is a company with a staff strength of 10,500 employees. The company introduces a CRM system change. Leadership team wants to convince each and every staff  that this change is good for them. Expensive and arduous efforts to convince everyone begin. At the end of the internal change campaign a…

Storytelling : Credible but Cold
Before I begin, a disclaimer. We have used a video produced by KPMG as an example to bring the point we want to make via this blog to life. We lack context, it was not made for an audience like us. We are not even sharing our views on making this video better but simply using the information in the video to…