Storytelling: Microsoft is Agile?
There are stories we tell ourselves and nothing seems to shift that story. Recently, I worked with a digital and innovation team of a leading multinational corporation and one of the story the team told themselves was, SAP the multinational software corporation that makes enterprise software to manage business operations and customer relations stands for Suffer After Purchase. Obviously, this was a…

Stories Behind Comments, Feedback, Evaluations
America’s Got Talent is a perfect platform to witness the process of evaluating, commenting and giving feedback. Here is a story of Luke and his experience at America’s Got Talent that teaches us something about being able to identify what stories are hidden behind the evaluations, feedback and comments we receive. Seventeen year old Luke has earned himself a name locally as…

New Years Is Not The Only Time For Resolutions
We’re all familiar with the idea of New Year Resolutions. However, there is nothing and absolutely nothing that says that Resolutions have to be associated with New Year alone. New Year’s; is about the fresh start and what attracts us about New Year Resolution is the fresh start of the cycle. There are many other start of the cycles which come with…

Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough no one would sms whilst driving, everyone would…