Storytelling : The Connection Conundrum
Just before dinner last night, my daughter and I were on the phone to my mother. At one stage during the call we had a big laugh. Later, during dinner my husband asked, “ Why were you guys laughing?” I asked him, “Do you want the facts or the story? His response, which I had already anticipated was, “Just give me the

Can you tell a data story without an insight?
The biggest roadblock to effective data storytelling is this statement I hear repeatedly, “But I don’t know what the insight is.” As someone who works with data analysts a lot, I have been looking for ways to remove this roadblock. A few years ago, in my research on this topic, I stumbled upon a sequence of analysis used by radiologists ( Radiologists…

10 Tips on Corporate Storytelling for Pocket Times
It was not uncommon for me to aimlessly scroll on my phone during pocket times. Pocket times are little pockets of time you find in between meetings, whilst you are commuting or just waiting for someone to arrive at some place. A couple of years ago, I recognised the need to stop this aimless scroll default I had developed. I became intentional…

Storytelling makes mundane magical
If the topic you are talking about is a mundane topic like digital disruption and you start by stating what is already known to the audience which could sound like this, ” Digital is disrupting the way we work and live”, this guarantees only one thing – you will be ignored. Don’t say the obvious! How about you make it different by…

How Kara Goldin’s communication skills helped her turn an idea into a $150M brand
Kara Goldin, the founder and CEO of Hint Water, turned an idea that struck her one day at the kitchen table into a $150 million a year business. Along the way to building a popular lifestyle brand, Goldin discovered the power of storytelling to grab attention and attract loyal customers. “It’s really important to bring your personal story into the brand…

Storytelling : Correct Versus Connect
Make your messages correct. Since we were in school we have been taught to do so. But correct is a given, our key differentiating factor is  in how we make these messages connect. Understand this, Telling a child,  “Do not eat too much sugar” is a correct message Telling an employee, “If we do not change our ways of working, we will…