Storytelling : One Demo Beats Hundred Speeches
Those of us who are involved in causes aimed at changing social attitudes and structures often feel frustrated by the theoretical nature of our efforts. After all, one successful demonstration can feel far more effective than a hundred speeches. This idea, drawn from Malcolm Gladwell’s “The Revenge of The Tipping Point,” really stuck with me. It made me reflect on Martin Luther…

Storytelling : “Clear Communication Falls on Deaf Ears
The Cambridge Dictionary defines “clear” as: “Easy to understand, hear, read, or see.” However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It’s not just clear communication that moves people to action—it’s the connection within it that truly makes an impact. Take a look at the news today. Much of…

Storytelling: We don’t communicate to make a point
In the corporate world, there’s a strong emphasis on making or getting straight to the point. This stems from the time-constrained nature of corporate life, where achieving results within tight deadlines often takes precedence. Saving time by focusing on key messages seems logical.
However, while we may successfully make a point, the ultimate goal of communication isn’t to make a point—it’s to

Strategic Storytelling : Why Some Stories Drive Your Success at Work But Others Don’t
Apologies for my absence from blogging—I’ve truly missed it. Writing regularly has been a crucial part of my growth journey, and I’ve felt its absence keenly. For the longest time, I believed that becoming better at our craft came from simply doing good work. Then I realized that real growth comes not just from doing, but from reflecting on what we do.…

Deep Work : 4 Disciplines Execution Strategy
In an age where we can’t compete with the productivity proposition of GenAI, we must learn to find a new edge. The new edge is in producing distinctive work. No doubt GenAI amps our productivity but it is still not at a stage where it can produce distinctive work. To produce distinctive work, you must perform Deep Work. Given below are 4…

What corporates get and don’t get about storytelling
There is no doubt that the corporate world understands that storytelling is a weapon of mass attraction. One of the storytelling lessons that the corporate world is becoming increasingly good at adopting is making the story relevant to its audience. They know that we can’t just build and amplify a message that promises organisational growth, we have to think hard about what…