Storytelling: The Sad Story of Dell Inc
In B2B, the biggest story one aspires to create is, my boss is happy and shareholders are happy. It’s the need to create this same story that sometimes leads the CFOs to emphasise on cost cutting, because they need to make sure that the boss and shareholders are happy. Cost cutting can improve short-term profits and boost the current share price, but…

Data Storytelling: 5 short, free tutorials…
Words have always been the most natural way to tell stories. However, the rising importance of data has created a new need for us, which is to tell a story with numbers. Something that doesn’t come naturally to us. We have always presented an analysis of numbers. Hence, we are great at analysing the data but not so great at being able…

Change Storytelling: Super Smart People Need a BIO Story
Karen is responsible for Change Management in her organisation. Every time she announces a change initiative, there is group of people who would hijack her presentations. They question everything and anything which usually dampens the little enthusiasm that exists for change. This group of people are super smart people. Karen’s biggest worry, for a long time before any change announcement, was this…

Storytelling: What do you do when you see a crying baby?
Satya Nadella, CEO of Microsoft tells the story about his first round of interviews at Microsoft about 25 years ago. An up-and-coming Microsoft manager named Richard Tait asked Nadella a question. The question had nothing to do with coding or solving an engineering problem. Instead, Tait asked: “Imagine you see a baby laying on the street, and the baby is crying. What…

Stop Before Storytelling For Worldviews
Storytelling, the way its taught, coached, consulted and as a result practiced, is so focussed on telling the story (may be because its called story telling) that it lacks attention in an area that matters the most. Who is it for and what is their worldview? Currently this is how we think, What is the key message I need to communicate? And…

Selling With Stories? What Are The Elements Of Stories?
When you sell, it’s most likely that your preparation before communication with your customers starts with answering questions like these, So, what are we going to say? What are our unique selling propositions? How are we different from our competitors? These questions come naturally to our minds because of how we have been trained over the years. However, we are rarely taught…