On Asian Leaders & Storytelling

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On Asian Leaders & Storytelling
In Asian culture, a high premium is traditionally put on being right . The best way to avoid being wrong is to not say anything at all. And anyone who puts a premium on being right will hesitate to subscribe to storytelling. Why? Because for business professionals it is relatively still a new way of communicating in Asia. And anything new, without…
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Storytelling & Youtube Views

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Storytelling & Youtube Views
About 3 years ago we developed a story for a leading hospital in Vietnam. The story was published on Youtube and has garnered only 5000 views as of today. Does that mean the story was unsuccessful? No, it was successful and here is how. Storytelling is a brand marketing effort but we treat it like direct marketing. Hence, measure it. We measure…
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Photos You are Failing Me

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Photos You are Failing Me
I wake up every morning to a very colourful tapestry of photos on social media. It includes photos of food people ate,  to friends they met, to workshops they ran, to speech they gave, to people they coached, to awards they won and many posts start with it is my privilege it is my honour I am delighted to which are all…
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Story about Decent and Perfect !

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Story about Decent and Perfect !
How words shape us! Here is a dinner table conversation with my 12 years old daughter that left me thinking how we need to redefine words. I walked up to the dining table and gave my daughter a big hug. “So, what is it about me that you like mum?” She asked. My response, “many things but I love the fact that …
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Storytelling Beats Objectivity

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Storytelling Beats Objectivity
In a meeting, a leader who is a leading a company that sells baby food says, “we have a pressing agenda item, we have to educate our distribution on the right use of our products. Hence, we will be rolling out a training programme for our staff on how to do that.” Now the statement made by the leader aims at immense…
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My Boss Won’t Like Me Storytelling

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My Boss Won’t Like Me Storytelling
“Anjali, I love the storytelling work we are doing here today. I will definitely use storytelling skills to inspire my team and engage my customers but I will never use it in front of my boss.” Now, that is a statement I often hear. If you feel this way too, this blog is for you. What kind of stories do bosses want …
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Gender Diversity leads to Innovation can be Ignored

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Gender Diversity leads to Innovation can be Ignored
Research proves Gender Diversity leads to Innovation. We have heard this statement a million times and it is now noise versus great news. But, despite having heard this statement several times the importance of this statement has not reduced which puts the communicator in a difficult situation because it is an important statement that needs telling but when told falls on deaf…
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Why every CEO should build a personal brand?

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Why every CEO should build a personal brand?
A study by Weber Shandwick and KRC Research says 44 percent of a company’s market value is directly linked to the CEO’s personal brand. Here’s some more detail–that same study said that when a CEO has a good reputation (which is another word for “personal brand), they are better able to attract investors, positive media attention, and talent. They also retain talent…
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