The perils of vulnerability in corporate storytelling

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The perils of vulnerability in corporate storytelling
“When storytelling, be vulnerable, talk about your mistakes and you will connect with your audience.” says a communication expert to a group of corporate professionals. It is worth exploring the perils associated with this generic advice that doesn’t always work in a corporate setting. A few years ago I was watching videos of corporate leaders such as Indra Nooyi, Meg Whitman, Ginni …
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Storytelling : The lost boardroom voice

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Storytelling : The lost boardroom voice
Storytelling for women in a boardroom is a hard, we all know that already but what is the solution? We share a strategy to overcome this challenge in this blog. Mita Mallick, who is now the Head of Inclusion, Equity and Impact at Carta shared an opinion during an online meeting but her voice was drowned out. “I’m interrupted, like, three times …
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Women and Storytelling : Don’t forget the me

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Women and Storytelling : Don’t forget the me
In my upcoming book Storied, I have written a little bit about communication challenges specific to women in workforce . In this short read I share one of them, a self inflicted issue which secretively transforms itself in to a roadblock to women’s stories being told. Despite being aware of this issue, I am a victim too. Let’s begin with me. August…
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Concrete Corporate Storytelling Sticks

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Concrete Corporate Storytelling Sticks
To use corporate storytelling to bring an organisation’s goal to life is a good practice.However, if the goal is not concrete, it is highly unlikely you will be able to move people in to action. You will leave a group of motivated employees not knowing what to do next. *In 1960’s when Boeing prepared to launch the design of the 727 passenger…
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Corporate journalism, a conduit to corporate storytelling

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Corporate journalism, a conduit to corporate storytelling
Corporate Storytelling lacks adoption due to its wrong positioning. Gifted, creative, charismatic and confident are words associated with storytellers. And this very association demotivates corporate leaders to want to adopt an identity of a corporate storyteller. Fair enough, I would say, because all the adjectives associated with being a storyteller seem far fetched for a time poor corporate professional. Let’s not forget…
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