Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory was on its way to becoming a Smart Factory.
Whilst running the project, at one stage, I sensed through a conversation with the leadership team that most of the factory workers had the view that this drive for automation and robotics…
I am certain most of us heard our very first story from our parents or grand parents.
When I was told The Little Red Riding Hood Story I remember being told in the end the moral of the story is ,Never Trust Strangers.
Have you ever wondered why our parents did not just say, Never Trust Strangers and why the effort to…
There is a form of storytelling that we watch, yes it is movies but we don’t do movies at work. Right ?
So, what do we do to make people see what we are saying ? Is there a way to make that happen ?
Firstly let us understand why seeing is even important?
When you make someone see something you engage…
Over the last few months, whilst running Digital Transformation Storytelling Programmes, I asked several rank and file staff (impacted by the change), “Why do you think your organisation is changing?”
After hearing several responses, I can confidently say that rank and file staff’s worldview is, all change initiatives are driven by profitability and there is no care or concern for people on…
Chobani sells yoghurt so does Yoplait.
Chanel sells lipstick so does Loreal.
Nike sells fitness apparel so does Adidas.
What is the difference?
Often times, the biggest difference between two products that do the same thing is the story that they tell, and how people relate to it.
Watch this 20 min video in which Tim Riley, who heads up the online…
Nujeen, Head of Department for a Pharmaceutical Company, was asked in a Gender Diversity panel discussion, “Do you see more mothers joining the workforce in your industry?”
As an answer, Nujeen can respond in the following ways:
1. Yes, I do
2. Yes, in fact seven of our department heads are women who are also mothers.
3. Yes, most definitely. Things have…
Storytelling with Pattern matching is a shortcut to a desired outcome.
There is a company with a staff strength of 10,500 employees.
The company introduces a CRM system change. Leadership team wants to convince each and every staff that the change is good for them. The change promises efficiency.
Expensive and arduous efforts to convince everyone begin. At the end of the…
If you tell a semiconductor factory supervisor that soon there will be robots working in the factory, the first question that cross his/her mind will be, “What will happen to my job?”
As an answer, what if you could shift into Storytelling gears and tell Katherine Johnson’s Story.
In the early decades of the 1900s, mathematical and technical calculations were made manually,…