Deep Work : 4 Disciplines Execution Strategy

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Deep Work : 4 Disciplines Execution Strategy
In an age where we can’t compete with the productivity proposition of GenAI, we must learn to find a new edge. The new edge is in producing distinctive work. No doubt GenAI amps our productivity but it is still not at a stage where it can produce distinctive work. To produce distinctive work, you must perform Deep Work. Given below are 4…
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What corporates get and don’t get about storytelling

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What corporates get and don’t get about storytelling
There is no doubt that the corporate world understands that storytelling is a weapon of mass attraction. One of the storytelling lessons that the corporate world is becoming increasingly good at adopting is making the story relevant to its audience. They know that we can’t just build and amplify a message that promises organisational growth, we have to think hard about what…
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Storytelling : The Risks of Resonance

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Storytelling : The Risks of Resonance
A story that doesn’t resonate will never be true for your audience. Even if it is factual. We know the importance of resonance with storytelling. However, the risks of resonance are under-explored. Every storyteller who attempts to bring resonance must take the responsibility to analyse the risks with resonance too. When we want a story to resonate, we remind people of the…
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Storytelling a way to build Idiosyncrasy Credits

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Storytelling a way to build Idiosyncrasy Credits
“idiosyncrasy credits—the latitude to deviate from the group’s expectations. Idiosyncrasy credits accrue through respect, not rank: they’re based on contributions.” ― Adam M. Grant, Originals: How Nonconformists Move the World In this explanation of idiosyncrasy credits is a lesson in storytelling. I aim to answer two things in this short blog 1) Why to storytell is to be idiosyncratic?  Firstly, the moment…
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Storytelling and Scaling

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Storytelling and Scaling
Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., ” I want to build this story and then tell it across all platforms and for a long time. However, scaling stories is a fallacy. Why?  One of the most important criteria of a…
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