Stop Before Storytelling For Worldviews

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Stop Before Storytelling For Worldviews
Storytelling, the way its taught, coached, consulted and as a result practiced, is so focussed on telling the story (may be because its called story telling) that it lacks attention in an area that matters the most. Who is it for and what is their worldview? Currently this is how we think, What is the key message I need to communicate? And…
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Selling With Stories? What Are The Elements Of Stories?

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Selling With Stories? What Are The Elements Of Stories?
When you sell, it’s most likely that your preparation before communication with your customers starts with answering questions like these, So, what are we going to say? What are our unique selling propositions? How are we different from our competitors? These questions come naturally to our minds because of how we have been trained over the years. However, we are rarely taught…
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Storytelling: Microsoft is Agile?

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Storytelling: Microsoft is Agile?
There are stories we tell ourselves and our worldview is formed based on those stories. Recently, I worked with a digital and innovation team of a leading multinational corporation and one of the story the team told themselves was, SAP the multinational software corporation that makes enterprise software to manage business operations and customer relations stands for Suffer After Purchase. Obviously, this…
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Stories Behind Comments, Feedback, Evaluations

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Stories Behind Comments, Feedback, Evaluations
America’s Got Talent is a perfect platform to witness the process of evaluating, commenting and giving feedback. Here is a story of Luke and his experience at America’s Got Talent that teaches us something about being able to identify what stories are hidden behind the evaluations, feedback and comments we receive. Seventeen year old Luke has earned himself a name locally as…
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New Years Is Not The Only Time For Resolutions

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New Years Is Not The Only Time For Resolutions
We’re all familiar with the idea of New Year Resolutions. However, there is nothing and absolutely nothing that says that Resolutions have to be associated with New Year alone. New Year’s; is about the fresh start and what attracts us about New Year Resolution is the fresh start of the cycle. There are many other start of the cycles which come with…
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Why Storytelling Beats Facts Every time?

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Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would…
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