Sales Storytelling

This blog is for you if you are in sales. To be specific, solutions sales. Here is how a sales person who works for a technology company and is responsible for selling Wi Fi infrastructure told a story in a sales storytelling session I recently conducted.   We worked with XYZ which is a large events venue. The problem statement we got…

Recently my mentor provoked a thought. He sent me this line “Think story-telling, and the default is to think of ‘telling’—as in verbal” After reading this line a few times.I came to a conclusion that telling is not as important as listening. Especially in sales. My research then pointed me towards a fabulous write up by Steve Denning that points out the…

This blog is part 2 of 2 our Blog Series Storytelling:Interviews or Customer Safari In Part 1 of 2 we understood what is a Customer Safari. In this blog I wanted to share a story of a business leader who went on a customer safari and gained unique insights in to their customer’s world which led to better business outcomes. Story as…

This blog is for you if your efforts in getting to know your customer are limited to customer segmentation, traditional market analysis and customer surveys You may think what more needs to be done to understand a customer? You need to understand the person behind your customer. Have an understanding of situation, mindset and behaviour. How would one go about doing that?…