Storytelling, what is the Return of Investment?

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Storytelling, what is the Return of Investment?
Last week I was in a meeting with a client and we were discussing the content for a keynote that I am delivering for their sales conference in April. We also spoke about a workshop for their Sales Team, and the same question came up again. Storytelling, what is the Return of Investment? I personally don’t believe it’s the right question to
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Sales Storytelling : You want my details…?

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Sales Storytelling : You want my details…?
As a busy working mum my day at 5.30 PM kind of goes pear shaped because I still have so many tasks to finish for the day and only 30 mins left to get  home. Last week was no different except that on my way home I had to also pick up a set of ear rings and a head band from
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