Storytelling that is respected

” I made a short film last year that did very well,” said a podcast host who had just finished interviewing me.

Short film! I was intrigued and watched it straight after the interview. I admired the maker’s courage and effort.

However, I had several questions in my head too.

Why did he not promote himself as a filmmaker? Why only when I asked, he shared his story. He should have told his story better.

After the tsunami of thoughts had settled in my head it dawned upon me that I respect him more because I found out his story not because he promoted himself excessively.

The need to excessively promote yourself can be a sign that your work doesn’t have a story to spread itself. And it is worth remembering that there is a  difference between promote and excessively promote.

May we all learn to tell our Stories in the most balanced way in 2023.

Because the stories that are most respected are the ones that have the balance of creating outstanding work and sharing just enough about them. 

Stay Storied!

Book Update ( the new publication date )

If you are not new here you would know that my upcoming boom Strategic Storytelling published by The Hachette Book Group is launching in May this year.  We are planning a few events leading up to the book launch. Please sign up here if you would like to be the first to know.

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Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"