Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., ” I want to build this story and then tell it across all platforms and for a long time.
However, scaling stories is a fallacy.
One of the most important criteria of a good story is its potential to resonate.
A story that works for a venture capitalist will not work for a consumer and a story that works for consumers will never work for your employees.
Therefore, a good goal with storytelling is not to scale but to spread. If your story works for a certain tribe, it will spread.
Book Update ( the new publication date )
If you are not new here you would know that my upcoming boom Strategic Storytelling published by The Hachette Book Group is launching in May this year. We are planning a few events leading up to the book launch. Please sign up here if you would like to be the first to know.
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