Storytelling and Scaling

Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., ” I want to build this story and then tell it across all platforms and for a long time.

However, scaling stories is a fallacy.


One of the most important criteria of a good story is its potential to resonate.

A story that works for a venture capitalist will not work for a consumer and a story that works for consumers will never work for your employees.

Therefore, a good goal with storytelling is not to scale but to spread. If your story works for a certain tribe, it will spread. 

Stay Storied!

Book Update ( the new publication date )

If you are not new here you would know that my upcoming boom Strategic Storytelling published by The Hachette Book Group is launching in May this year.  We are planning a few events leading up to the book launch. Please sign up here if you would like to be the first to know.

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Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"