Sales Storytelling

14 Dec

Sales Storytelling is on the rise, and it should be, because it’s the most compelling way to talk about anything that you wish to sell. But as a sales person, a key question you need to ask yourself before telling sales stories is – Am I telling this story for a sprint or a marathon with my customer? Sprint = Short run…

22 Nov

Matt’s in the Boardroom. Influencing via Storytelling Part 2 of 2

My last blog was about the importance of point, purpose and audience in delivering a relevant story. In this blog, I want to share, how to craft a story that conveys the point, is on purpose and relevant. Let’s try to look at this through Matt’s eyes… Who is Matt? Matt works in a corporate organisation and is responsible for selling cloud…