Corporate Communication Mistakes Brought Down a Company

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Corporate Communication Mistakes Brought Down a Company
It was meant to be normal hectic day at work where I would go about managing my responsibilities in distribution and inventory management , working mostly on demands coming from seven retail locations and corporate orders for information technology products. However, as I walked through the main entrance of the modern building with nice big glass doors, something looked different. Local police…
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A question that will get you the real story

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A question that will get you the real story
You open your emails and you are excited that there is indeed an email from a client you were expecting to hear from. The email reads like this, Dear XX, Your proposal and ideas were really good but we have selected another company that is more suited to our needs.  Thank you for your efforts and we look forward to future collaborations…
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Identity Story

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Identity Story
I am Jane and I am 41 years old. is a very different statement than I am Jane, 41 years old and I am a runner. In the first case, there’s not a lot I can tell about your “am”. It gives me some facts about you and no real insight in to your character. In the second, I get to know…
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I want to be Popular Story

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I want to be Popular Story
When I was growing up only credible people became popular. And to become popular they had to have done something in life. There was a strong barrier to entry in to the playground called, ‘for popular people only” Social media changed everything, it now allows people to become popular without having done very much. Here are some new popularity tactics Vanity will…
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The Digital Skill We Don’t Teach

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The Digital Skill We Don’t Teach
I can’t possibly tell my 12 year old to not be on social media. Soon enough she will be there. But what I can do, is to teach her the best use of it as I am figuring it out too. One of the biggest downsides of social media, for young girls in particular, is this overwhelming pressure that comes from the…
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UNTUCKit: A Brand Story in 47 Words

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UNTUCKit: A Brand Story in 47 Words
Your customers don’t buy a product; they buy a story. If they like the product, they’ll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than…
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Trust in a Low Trust Digital World

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Trust in a Low Trust Digital World
Despite great opportunities and offers, the thought of setting up new offices in new countries has never been exciting for me.Not exciting because it required developing new relationships. New relationships,  with clients, vendors, new team members etc. The foundation of every relationship is trust and trust is earned overtime, that is why we have to take a leap of faith in new…
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