Business Storytelling

I have written about telling a negative story first and then telling a positive story to motivate change. The simple rationale behind this order of information is Negative Story, gets attention. So, tell it first. After you have managed to get attention, you must tell a positive story to motivate the action you desire. I use this order of information in Change…

+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…

I am certain most of us heard our very first story from our parents or grand parents. When I was told The Little Red Riding Hood Story I remember being told in the end the moral of the story is ,Never Trust Strangers. Have you ever wondered why our parents did not just say, Never Trust Strangers and why the effort to…

Nujeen, Head of Department for a Pharmaceutical Company, was asked in a Gender Diversity panel discussion, “Do you see more mothers joining the workforce in your industry?” As an answer, Nujeen can respond in the following ways: 1. Yes, I do 2. Yes, in fact seven of our department heads are women who are also mothers. 3. Yes, most definitely. Things have…

If you tell a semiconductor factory supervisor that soon there will be robots working in the factory, the first question that cross his/her mind will be, “What will happen to my job?” As an answer, what if you could shift into Storytelling gears and tell Katherine Johnson’s Story. In the early decades of the 1900s, mathematical and technical calculations were made manually,…