Author Archives: Anjali Sharma

A story that doesn’t resonate will never be true for your audience. Even if it is factual. We know the importance of resonance with storytelling. However, the risks of resonance are under-explored. Every storyteller who attempts to bring resonance must take the responsibility to analyse the risks with resonance too. When we want a story to resonate, we remind people of the…

Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., ” I want to build this story and then tell it across all platforms and for a long time. However, scaling stories is a fallacy. Why?  One of the most important criteria of a…

“What does it take to become good at storytelling?” asked a Storytelling masterclass participant from Morocco. A standard answer to this question is – Practice the hell out and you will fall in flow. But why does practice work? The practice works not because it allows seamless delivery alone.  The practice works because when we are confident of the delivery, we have…

Samantha wanted to ask her colleague Matt something about the project they are working on. She walked up to him and said, “Can I just have 5 mins of your time?” Mariam writes an email to her boss, “Dear XYZ, I am just checking when would you like me to have the next town hall. Rgds, Mariam  “Just” has a high concentration…

” I made a short film last year that did very well,” said a podcast host who had just finished interviewing me. Short film! I was intrigued and watched it straight after the interview. I admired the maker’s courage and effort. However, I had several questions in my head too. Why did he not promote himself as a filmmaker? Why only when…