Storytelling: Woop Woop, C- Level and Yoghurt Story

By , in
Storytelling: Woop Woop, C- Level and Yoghurt Story
Ever been in a situation when you are in a meeting and someone says something you don’t understand? Most likely, you didn’t ask because you were ashamed of how ill informed you were. Well, contrary to your belief, you are not ill informed but there is just something new for you to learn. Here are 3 stories of similar situations, one of…
READ MORE

Storytelling For Presentations

By , in
Storytelling For Presentations
Presenting is marketing because what are presentations for? To promote or sell an idea, product or service? The primary goal of the presenter is to sell an idea to the audience, and the best, most effective way to do that is through telling stories. Here are 3 simple questions you can ask yourself when crafting compelling story led presentations. 1. What’s the…
READ MORE

Storytelling : How Do Ideas Go Viral?

By , in
Storytelling : How Do Ideas Go Viral?
To study narrative is to examine ourselves. We think in story, process our world through the lens of story, and use storytelling to communicate ideas. One prominent economist believes that stories are the heart of human behavior. He says to understand the power of narrative is to understand financial booms and busts — and to prevent crises from getting worse. Robert Shiller…
READ MORE

Have You Ever Seen An Elevator Pitch in Action?

By , in
Have You Ever Seen An Elevator Pitch in Action?
It takes 40 seconds to ride an elevator to the 61st floor of the Salesforce tower in San Francisco. On the day of the pitch competition, the elevator doors opened and inside stood Salesforce President and Chief Product Officer, Bret Taylor. The door closed and the elevator started to rise. Mars Mundy, one of the eight finalist had a frustrating experience with…
READ MORE

Change Storytelling : And why must I begin with a Personal Story?

By , in
Change Storytelling : And why must I begin with a Personal Story?
Leadership team of a large MNC is working on a change story. The team is knowledgeable, so eliciting reasons / benefits from them to structure a change story is fairly simple. The reasons/ benefits sound something like this Harmonisation Efficiency Single Source of Truth We have the reasons/ benefits, its now time to wrap a story around them. Once the leadership team…
READ MORE

Emotion is the Fastest Path to the Brain

By , in
Emotion is the Fastest Path to the Brain
We can prove it scientifically. In academic terms, an “emotionally competent stimulus” is any video or photo that elicits a strong emotional reaction. These images can trigger fear, sadness, joy, hope, shock, surprise, or disgust. The turtle video triggers several emotions at once. Once we see or experience an emotionally charged stimulus, the amygdala—an almond-shaped structure in the brain’s temporal lobe—releases neurochemicals…
READ MORE

How Singapore Airlines sparked a desire to change in me?

By , in , ,
How Singapore Airlines sparked a desire to change in me?
February 2001, I am sitting in an amphitheatre along with 10 other girls who are all going to become Singapore Airlines flight attendants post a 3 month training program.  Its our day 1 in the Singapore Airlines Training Centre and we are just about to start our orientation. I am expecting for someone to come on the stage and start a powerpoint…
READ MORE