A senior banking professional and I built a story on cyber security. We both were ready to put our hand on our heart and say, ” This is the story that will drive the desired outcome. It will work.”
We knew people will understand the importance of cyber security once we tell this story but is that really the goal of storytelling?Is that really how far we want to go, to just get people to conclude that cyber security is important.
The answer is, no. Conclusions like cyber security is important can also be made based on people giving you reasons, a story on the contrary drives the drives an action. The story is fuelled by the power of emotions infused in it.
So the question then becomes, after our story has created the desire for an action, do we have a planned action we can drive people towards. What are we going to do with all that energy we have hurled up in our people?
Get to see channeling the energy requires a clear action. Keep that ready to present to people post you have told the story… Yes, it is somewhat like – call for action.
A storytelling call for action gets the desired change in action.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"