Everyday, online and offline, I come across people who position their brands or brands they work for as, Sales Enablers.
They make use of a certain type of a language, often infused with statements like
Want to sell more?
Want to make more profit?
Want to drive leads?
Want to close that dream lead of yours?
Use of such a language signals a transactional approach. An approach we don’t trust.
What we should focus on instead is a language of care. Care enough to solve a customer problem. Our choice of language informs our thinking, if we think of selling, we limit our responsibility but if we think of caring to solve a customer problem, we become trusted advisors.
It is no big surprise that the best sales people are the ones who care to solve a customer problem and as a result become trusted advisors.
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