Shift from Imagine to a Story

I am working with a  digital team of a leading MNC on making sure data we present is not dry and wrapped with a compelling story.

The slide or the visual we are working with shows the trend of increase in PC demand over the last 6 months in their organisation.

The presenter comes in front of the room and says, “can you imagine a situation when you don’t have a PC to work with?”

As soon as the presenter says, imagine, I start asking myself, why imagine if it exists? Imagination means you have to think of it as a possible and probable reality but if the situation has happened you can tell a story and make it a reality. 

This is how we shifted from Imagine to a Story in this case

” Two weeks ago we got a call from a stake holder informing us that he doesn’t have a PC for nearly two weeks now .This was just one of the XX number of calls we have had in the last 2 weeks. It is frustrating for our teams and for us to work in an environment where we don’t have access to something as basic as a PC.”

We fall for imagine because finding a story is an effort and humans don’t default to making an effort.

But just imagine if you made that effort, you will soon be able to tell a story.


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