I am working with a digital team of a leading MNC on making sure data we present is not dry and wrapped with a compelling story.
The slide or the visual we are working with shows the trend of increase in PC demand over the last 6 months in their organisation.
The presenter comes in front of the room and says, “can you imagine a situation when you don’t have a PC to work with?”
As soon as the presenter says, imagine, I start asking myself, why imagine if it exists? Imagination means you have to think of it as a possible and probable reality but if the situation has happened you can tell a story and make it a reality.
This is how we shifted from Imagine to a Story in this case
” Two weeks ago we got a call from a stake holder informing us that he doesn’t have a PC for nearly two weeks now .This was just one of the XX number of calls we have had in the last 2 weeks. It is frustrating for our teams and for us to work in an environment where we don’t have access to something as basic as a PC.”
We fall for imagine because finding a story is an effort and humans don’t default to making an effort.
But just imagine if you made that effort, you will soon be able to tell a story.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"