Storytelling : How do you Start ?

Practical Tip on how to Start a Story

In my Storytelling Trainings and Workshops I often ask the participants, “What are the two most common ways we start a story when we tell stories to children?”. The response I get is, Once upon a Time and Long Long time ago.

Yes, that is correct and those are the two types of time stamps we should never use in a business setting to start our stories for obvious reasons.

What we do use in a business setting to start a story is *Date and Place. For example, “ In May 2013 in San Francisco.

Starting a Story with Date and Place signals to the audience that it is a True Story which is exactly the opposite of the signal we received when we started with Once upon a Time and Long Long time ago.

You can watch a 47 Secs Video of me explaining the same concept below

*Source : The Leader’s Guide to Storytelling by Stephen Denning

Share this article:Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on PinterestEmail this to someone


Why the QR Code? The answer is in the request below we received from a regular blog reader.

"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"