When Little MissMatched came with the idea of selling 3 socks that did not match, nobody knew that they would succeed the way they did.
When a Fortune 500 company decided to launch Diversity and Inclusion Campaign video with a script that said,
‘Don’t engage’. Don’t get involved with diversity. It doesn’t generate business, it complicates things, it forces you to confront different perspectives… Why waste your time creating inclusive environments? It’s useless…
No one thought that they would garner the interest that they did.
Why did they succeed?
Because getting in the habit of doing the “unsafe” thing every time you have the opportunity, is the best way to see what’s working and what’s not.
So yes, storytelling in a business setting where you talk about people and emotions feel unsafe, but that is the only way to be remarkable.
Choice truly is yours.
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