Why Storytelling Beats Facts Every time?

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Why Storytelling Beats Facts Every time?
Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would…
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Storytelling: What do small businesses that became big have in common?

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Storytelling: What do small businesses that became big have in common?
+These are some small businesses that became big and they have somethings in common. Built into thier  marketing is a promise: a promise that you’ll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to…
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Change Storytelling : Changing Minds

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Change Storytelling : Changing Minds
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory was on its way to becoming a Smart Factory. Whilst running the project, at one stage, I sensed through a conversation with the leadership team that most of the factory workers had the view that this drive for automation and robotics…
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