I recently started informing the estimated reading time on Narrative Blogs. Yesterday, I had a question( screen shot below )
And I wanted to answer this by first answering why did I even start informing our readers about the estimated reading time ?
Imagine you have 2 hours left to go to dinner party and you have promised to bring a cake.
You are contemplating shall I bake or shall I buy? You look at the cake recipe and it gives you ingredients and method to bake but not estimated baking time.
So, you decide to buy because you are time pressed.
Its 6 PM and you start thinking of how to get to the dinner party since you have never been there before. You go online looking for the distance from your house to the dinner party and you find out the distance is 7 miles you then look for how long would that take? You find out it will take roughly 45 mins by bus and 20 mins by taxi.
So, you jump in a taxi.
In both these cases of baking a cake and getting to the party, your decision is based on time required.
Get to see we make a lot of our decisions based on time required because Time is our most valuable asset.
So, if I just gave you the Narrative Blog word count without the the estimated time required to read. I am not giving you an important information that you need to make the decision of reading the blog or not.
Usually, when I start reading a blog I scroll down to see the length of it first and then decide If I want to read it now or later when I have time. And I never really find that time to read. So, it never gets read.
How do I get estimated reading time ?
I used Speed Reading Test to us conclude that an average reader can read around 240 words per min.
Why I used the Speed Reading Test?
Because it demonstrates its findings. You can go to the link and try it out yourself to conclude that an average reader reads 240 words per min
Thank you Joe for asking the question.
"I attended your story telling course some time back. And I've enjoyed keeping up my knowledge with your blog. You may not have realised however, that the Whole of Government is implementing Internet Seperation. Hence I'm not able to access the links to read your articles. Could I suggest including a QR code in your emails so that I can use my mobile to scan it and gain immediate access to the article? It would be most helpful"